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Upsells automatically suggest additional products to customers while they’re shopping. This helps increase order values by showing relevant products at the right time.

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How upsells work

Upsell suggestions appear to customers based on rules you create. You can trigger suggestions when:
  • Cart value is below a threshold — Suggest products to help customers reach a minimum order value or qualify for free delivery
  • A specific product is in the cart — Suggest complementary products (e.g., “Frequently bought with X”)
  • Always — Show the product as a “Staff pick” regardless of cart contents
Use cart value triggers to help customers reach minimum order values or free delivery thresholds. This reduces abandoned carts and increases average order value.

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Creating upsell rules

For each upsell rule, you specify:
  • Trigger type — What condition triggers the suggestion
  • Suggested product — Which product to suggest
  • Priority — Order of suggestions (lower numbers appear first)
  • Trigger value — For cart value rules, the threshold amount
Multiple upsell rules can be active at once. Suggestions are shown in priority order, with the highest priority (lowest number) appearing first.

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Upsell suggestions

When a rule is triggered, customers see:
  • The suggested product
  • The reason it’s being suggested (e.g., “Add 5moretoreach5 more to reach 50”)
  • The price for their pricing group
  • An easy way to add it to their cart

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Managing upsells

You can:
  • Create multiple upsell rules
  • Set priorities to control which suggestions appear first
  • Activate or deactivate rules
  • Track how often each rule triggers
Too many upsell suggestions can overwhelm customers. Use priorities to limit how many appear at once, and focus on the most relevant suggestions.